The primary challenge in this branding project for Matet's Kitchen was to effectively introduce the Filipino lumpia to the US market, a product unfamiliar to many consumers.
This challenge involved two critical tasks: conducting extensive research on Filipino culture to identify distinctive elements that could be integrated into the brand, and designing the packaging to resonate with US consumers while also illustrating the lumpias in an appetizing and appealing manner. Ensuring the brand’s origin and unique selling proposition were communicated effectively without alienating potential customers unfamiliar with lumpia was paramount.
This challenge involved two critical tasks: conducting extensive research on Filipino culture to identify distinctive elements that could be integrated into the brand, and designing the packaging to resonate with US consumers while also illustrating the lumpias in an appetizing and appealing manner. Ensuring the brand’s origin and unique selling proposition were communicated effectively without alienating potential customers unfamiliar with lumpia was paramount.
The outcome of our efforts for Matet's Kitchen is a branding and packaging design that beautifully marries Filipino cultural elements with the tastes and expectations of the US consumer. Through careful research and creative design, we have successfully made the brand’s origin a distinctive asset, seamlessly integrating it into the packaging.
The illustrations of lumpias are both appetizing and informative, serving to intrigue and educate the market about this delicious Filipino delicacy. This strategic approach has positioned Matet's Kitchen as an inviting and authentic option for consumers eager to explore international cuisine, effectively bridging cultural gaps through food.
The illustrations of lumpias are both appetizing and informative, serving to intrigue and educate the market about this delicious Filipino delicacy. This strategic approach has positioned Matet's Kitchen as an inviting and authentic option for consumers eager to explore international cuisine, effectively bridging cultural gaps through food.
